“Taste the Feeling” features the studio wizardry of Swedish artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version by Sewell is being featured in various TV spots for the new campaign, which Coke revealed today during a media event in Paris, and the lead single with Avicii will be released soon. Avicii also will produce additional versions of “Taste the Feeling” for Coke’s UEFA EURO 2016 and Rio 2016 Olympic Games campaigns later this year.
Remember that Coke sent the nation into a unusual frenzy with stylized bottles that had the name tags of over a billion consumers worldwide. And as if that wasn’t enough, Coke made room for top slangs that have ruled the national space like ‘Chairman’ ‘Boss’ ‘No Shaking’ and more others labeled on the crown corks of these bottles.
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